Most instructors believe parents choose classes based on expertise alone. In reality, parents enroll when they clearly understand the value a class provides, believe their child will enjoy it, and feel confident they're making the right decision. In this practical workshop, bestselling author, Emmy Award-winning creator, and children's learning expert Shane DeRolf reveals the key factors that influence enrollment decisions and shows instructors how to position, describe, and promote their classes more effectively. Through real-world examples, proven frameworks, and live listing makeovers, you'll learn how to attract more students, communicate your value with clarity, and create classes that children love—and parents choose.

Experience subject

A practical workshop for instructors and teachers on understanding how parents choose classes—and how to become the easy choice.